A European private equity company is planning to invest in medium-sized companies with high growth potential and a strong market position. At the same time, it is important that the target company has a significantly high share of international value creation in order to be able to flexibly compensate for locational disadvantages in Germany and to be able to dynamically realize integration into global value chains. The aim is to identify companies that are both financially sound and strategically well positioned to generate long-term value creation. Another important criterion is to use the succession plan of the target company for professionalization. In order to make well-founded investment decisions, a project is to be carried out to evaluate the business plans of medium-sized companies.

Lean Startup belongs to the agile management methods. The approach is very often used by strategic investors in the startup scene. Since 2016, we have worked in five projects with startup companies; all of them were in the advanced seed stage. In all cases, our clients were the strategic investors of the Brazilian startups. Even though the companies were in an advanced seed stage, they were still operating under noticeably increased uncertainty.