Is it possible to design projects with open results?

That is not easy.

Especially not if the initial situation was an acute crisis in very recent times. The threatening dynamics made open- ended thinking almost impossible. So you can only move forward from success to success.

This time the project definition was more differentiated. It was not about acute crisis management, but rather about a strategy to consolidate the position, or better, a further expansion using the prevailing crisis scenarios in Brazil. It was clear, however, that no enthusiastic adventures should be undertaken and that any strategic assumption must be robustly backed by operational-tactical measures. The implementation of these tactical measures should then also define the next steps or be used to adapt the strategy.

The absence of a strategy has in no way been synonymous with the failure of the organization, as many third parties always assume. It can already be observed very clearly that the deliberate absence of a strategy encourages the organization to be more flexible. Possibly, these companies are the best prepared economic units for constant learning and the necessary adaptation.