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On the night of November 5 to 6, 2024, East Coast USA, shortly after midnight - zero dark thirty - it was clear: the majority of SMEs in many nations, especially in Europe, and undoubtedly Germany, need a new business model. The wrong thing to do is to be scared. It is now a matter of two things: real strategic scenario planning and the preparation of operational implementation plans from day X in the first quarter of 2025.

The traditional business model of exporting nations is facing considerable challenges. From 2025, high import tariffs in the USA could affect the competitiveness of imported products. It is therefore essential that companies with a priority export strategy diversify their business models and tap into new markets. A differentiated strategy that includes Mexico and Brazil could be crucial.

Many people seem to think that the USA is the only place to be. Mistake? Possible - depends on your new business model and value streams.