Welcome to our blog, where we delve into the transformative world of design thinking—a dynamic problem-solving approach that has revolutionized our approach to digital creativity. Over the years, we've championed design thinking across various contexts, from immersive workshops and LoFi test models to crafting innovative business models, especially during the challenging times of the pandemic.

In the blog the author delves into the often-overlooked challenges within digital business landscapes, drawing from real-world experiences in the German-speaking region of Europe. The blog emphasizes that complexity in digital processes, often stemming from attempts to mirror intricate analog models, can hinder efficiency. It highlights critical indicators of complexity, both in processes and digital business models, including convoluted workflows, lack of standardization, manual bottlenecks, and outdated technology.

A significant focus is on the unique challenges faced by German businesses, where data security concerns sometimes hinder digital progress. Despite these challenges, the blog encourages businesses to challenge norms and innovate digitally. The text showcases the expertise of iMB, a company with 18 years of experience in simplifying complex processes and fostering digital innovation. Ultimately, the blog advocates for proactive identification of complexity, leading to streamlined operations, reduced costs, and enhanced customer satisfaction.

Since 2016, the share of industrial automation technology and digitization in our reorganization and transformation projects has increased constantly as key elements. Especially the project work with Brazilian startups then additionally sharpened the knowledge of digitalization and solidly opened the view for the B2C sector.

What was and is more and more our core assumption, our guiding principle? No consumer is or will be 100% online. And no consumer will be 100% offline anymore. We need to be where the customer explicitly wants to shop. We believe that the multi-channel market is the best focus for our customers' business model.

It is about making the hidden necessities and wishes of our client's users and customers visible with the models to be tested quickly. In short: Find inspiration - develop LowFi solution model - validate application with customers.

Business Development Coffee Shop Franchise - Part Three: Transformation of client relationship & migration to digital business models.

The original project focus when the project was placed at the beginning of 2020 was to develop a system to increase customer satisfaction and maintain it at a high level. During past years, our customer was in a crisis. Difficulties in the management of the company led to a loss of the profitability and customer satisfaction indices.

With the outbreak of the pandemic in Brazil in March 2020, the project focus expanded. In addition to the focus on customer satisfaction, the new situation was to be used to develop possible new business models using digital tools and fundamentally increase customer loyalty. The general idea could be summarized as follows: more agility through digital services.

Even before the pandemic, the proportion of issues relating to the digitization and automation of processes in our reorganization and transformation projects in Brazil was increasing. Now the pandemic has changed a lot, and some things will certainly return to the way they were before. But what has definitely changed is the buying behavior in the B2C, as well as the B2B area. So how will the change in buying habits affect retail and services in the post-pandemic period in Brazil?