In the realm of business development, the role of an on-demand senior business development manager in developing new markets cannot be overstated. Their specialized skill set, experience, and ability to adapt to changing market dynamics make them indispensable assets for organizations aiming to expand into uncharted territories. By partnering with an on-demand senior business development manager, clients gain access to invaluable expertise that accelerates growth and increases their chances of success. In a world where innovation and agility are paramount, embracing the on-demand model for senior business development becomes a strategic advantage for businesses seeking to conquer new markets.

Since 2016, the share of industrial automation technology and digitization in our reorganization and transformation projects has increased constantly as key elements. Especially the project work with Brazilian startups then additionally sharpened the knowledge of digitalization and solidly opened the view for the B2C sector.

What was and is more and more our core assumption, our guiding principle? No consumer is or will be 100% online. And no consumer will be 100% offline anymore. We need to be where the customer explicitly wants to shop. We believe that the multi-channel market is the best focus for our customers' business model.

It is about making the hidden necessities and wishes of our client's users and customers visible with the models to be tested quickly. In short: Find inspiration - develop LowFi solution model - validate application with customers.

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In any case, it sounds like digital transformation and is therefore indispensable in our post-modern world of work and projects. Very often, process mining is also mentioned in connection with Big Data. But is that necessarily the case? Just because process mining is very often mentioned in connection with Big Data, a lot of people, especially smaller and medium-sized companies, already shy away from it. We have a long experience with the working method, which is called Process Mining. Let's take a closer look at this topic and demystify these "brave new words".

So what are the options for small and medium-sized companies whose budget does not leave room for extensive external consulting?

In most cases, the evaluation ends positively and then led directly to the decision to invest in the deployment of the identified technology.

In Brazil, a reorganization is the optimization of fiscal, managerial or organizational conditions within a company. Turnaround is part of restructuring and not reorganization or transformation. This distinction is generally valid in Brazil and is based on the delimitations of the North American economic area. This may sometimes sound confusing with regard to the German-speaking economic area, since in this region there is usually no real distinction between reorganization and restructuring.

Sometimes radical change is needed. Companies are subject to dynamic change and this also affects management. The art of leadership, especially in reorganization and restructuring phases, lies in not just looking at a small window of time. Whether growth, crisis or restructuring - no phase is permanent, not even if the right things are done at the right moment.

In this article, however, we will look at the issue from a more fundamental perspective.

Lean Startup belongs to the agile management methods. The approach is very often used by strategic investors in the startup scene. Since 2016, we have worked in five projects with startup companies; all of them were in the advanced seed stage. In all cases, our clients were the strategic investors of the Brazilian startups. Even though the companies were in an advanced seed stage, they were still operating under noticeably increased uncertainty.

Business Development Coffee Shop Franchise - Part Three: Transformation of client relationship & migration to digital business models.

The original project focus when the project was placed at the beginning of 2020 was to develop a system to increase customer satisfaction and maintain it at a high level. During past years, our customer was in a crisis. Difficulties in the management of the company led to a loss of the profitability and customer satisfaction indices.

With the outbreak of the pandemic in Brazil in March 2020, the project focus expanded. In addition to the focus on customer satisfaction, the new situation was to be used to develop possible new business models using digital tools and fundamentally increase customer loyalty. The general idea could be summarized as follows: more agility through digital services.

Is it possible to design projects with open results?

That is not easy.

Especially not if the initial situation was an acute crisis in very recent times. The threatening dynamics made open- ended thinking almost impossible. So you can only move forward from success to success.

This time the project definition was more differentiated. It was not about acute crisis management, but rather about a strategy to consolidate the position, or better, a further expansion using the prevailing crisis scenarios in Brazil. It was clear, however, that no enthusiastic adventures should be undertaken and that any strategic assumption must be robustly backed by operational-tactical measures. The implementation of these tactical measures should then also define the next steps or be used to adapt the strategy.

The absence of a strategy has in no way been synonymous with the failure of the organization, as many third parties always assume. It can already be observed very clearly that the deliberate absence of a strategy encourages the organization to be more flexible. Possibly, these companies are the best prepared economic units for constant learning and the necessary adaptation.