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The digital strategy - how to define it?
Since 2016, the share of industrial automation technology and digitization in our reorganization and transformation projects has increased constantly as key elements. Especially the project work with Brazilian startups then additionally sharpened the knowledge of digitalization and solidly opened the view for the B2C sector.
What was and is more and more our core assumption, our guiding principle? No consumer is or will be 100% online. And no consumer will be 100% offline anymore. We need to be where the customer explicitly wants to shop. We believe that the multi-channel market is the best focus for our customers' business model.
It is about making the hidden necessities and wishes of our client's users and customers visible with the models to be tested quickly. In short: Find inspiration - develop LowFi solution model - validate application with customers.
AI Hallucination & Professional Transformation
In general, it can be said that the higher the scalability and the possibility of data collection, the higher the substitution by AI.
In the following, we want to discuss various aspects of AI Hallucination in this blog post based on our project experience. We have repeatedly discussed all of the aspects mentioned with our clients as well as internally at iMB and iMBdigital.Gallery_. If you follow us on the various social media channels, you will have found similar discussion posts fragmental again and again.
There is excitement (..) in the box - that is, between the white-collar professionals. For the first time in history, a digital technology is emerging that threatens the very repetitive work of these professionals.
What is the answer?
Transformation & Design Thinking
We have been applying the Design Thinking mindset for many years, evaluating with every project. We see again and again that Design Thinking is probably one of the most important aspects on the path of corporate cultural change in a transformation. Therefore, we come to the project with the evolutionary knowledge of Design Thinking and implement this way of thinking. It should take root and stay in the project and in the client company.