As we step into a new year, it's a perfect time to reflect on the past and learn from it. One area worth pondering is the notable instances when pollsters and economic analysts have gotten their predictions terribly wrong. These moments of miscalculation can teach us valuable lessons about the nature of forecasting and the importance of critical thinking. There are only two things that can help against this: firstly, accept that we are operating in a non-linear environment and secondly, keep your brain safe!

Generative AI holds immense potential for transforming strategic business scenario generation. By leveraging AI's creative, data-driven, and efficient capabilities, businesses can enhance their strategic planning, stay ahead of market trends, and better manage uncertainties. As generative AI continues to advance, its role in shaping the future of business strategy will only grow, offering new possibilities and driving innovation.