Generative AI holds immense potential for transforming strategic business scenario generation. By leveraging AI's creative, data-driven, and efficient capabilities, businesses can enhance their strategic planning, stay ahead of market trends, and better manage uncertainties. As generative AI continues to advance, its role in shaping the future of business strategy will only grow, offering new possibilities and driving innovation.

Contextual intelligence - using Brazil as an example. What is Brazil's profiling and thus the implications for your business in the country? Brazil vs. India - a vivid example of how important it is to decipher and interpret cultural and contextual intelligence.

As it has been common practice for several years, in the last quarter of 2021 we have also worked together with some clients in their process of revising the business plan and the possible scenarios to set up an outlook on Brazil 2022. This time there were six companies from the sectors automotive suppliers, engineering oil and gas, mining, B2B startup and a local coffee shop franchise group. The national origin of the companies was from Brazil, France and North America.